With the news in the UK dominated by stories of political turmoil and a more than likely economic decline in 2019, I’m reminded of the famous lines from Charles Dickens 1859 novel A Tale of Two Cities…
It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us…
Innovation Engineering was founded at the start of a recession – with amazing new offerings and did very well. When the next recession came we were caught without new offerings and it was painful. We learnt that when you are innovative you win, when not you lose.
When times get tough the time for marketing puffery and design fluff is over. People want real solutions to their real challenges.
So NOW is the time…
- To Invest in BIG IDEAS – Bold Patentable Breakthroughs
- To Invest in YOURSELF – to learn how you can think and work faster and smarter
- To Invest in YOUR TEAM – to create stronger collaboration
If an economic decline happens we want to be ready. It won’t be fun, it won’t be easy and Innovation Engineering has built some amazing new training, tools and software for 2019 that will transform innovation from a random gamble into a reliable system.
YOU TOO CAN DO IT… Get Up, Get Out, Get Going! The life cycle from monopoly to commodity used to take decades. Today, because of the internet, it’s often measured in months. Organisations that don’t innovate are destroyed by those that have embraced a growth mindset of never-ending, continuous innovation.
In the USA that reality was made clear following the recession of 2008, when the marketplace didn’t bounce back like it had in the past.
A survey of CEOs conducted in 2011, for the US Department of Commerce, quantified the gap between those who innovate and those who don’t. The survey found that those who had an innovation mindset following the recession of 2008 realised significantly better business results three years later.
Sales Growth: +84% for innovators versus +4% for non-innovators
Profit Growth: +96% for innovators versus +13% for non-innovators
Employee Growth: +64% for innovators versus +1% for non-innovators
A similar study with CEOs of companies in Ireland found nearly identical results. We live in a global economy. And, no matter where you live if you’re not Meaningfully Unique, you better be cheap.
Those organisations that are leading change in their industries are winning. Those that are “reacting” to the forces of change are losing.