We teach a systems driven approach to innovation called Innovation Engineering. It’s a new field of academic study and leadership science, based on the works of Dr W. Edwards Deming, that can ignite innovation within your people, projects and culture.

It is based on over 30 years of practical experience, developing 25,000+ innovations, training 100,000+ individuals and investing over $25 million to create ways to be better, faster and smarter at innovation.

Our Mission is to enable Innovation by Everyone, Everywhere, Every Day resulting in increased speed (up to 6x faster than conventional approaches) and Decreased Risk (up to 10x more successful than conventional approaches).


We guarantee to teach anyone who is willing How to Innovate.


As a licensee of Innovation Engineering, Potter & Potter also bring their own experiences of delivering innovations and bringing meaningfully unique products to market.